Parrish McKnight, also known as ‘thatdudebarry’ is a former Division-1 football player at UAlbany turned multidisciplinary creative. In Los Angeles he gained experience as a Fashion Designer, PR Specialist, Photographer, Videographer, Wardrobe Designer, Graphic Designer, and more-eventually being hired to conceptualize and strategize campaigns and rollouts.

Parrish's impressive portfolio includes collaborations with renowned brands such as Fox Sports, Dior, Saks Fifth Avenue, Jeff Hamilton, Jayson Tatum, Antonio Brown, Royce O'Neale, Haagen Dazs, and others.

Currently, Parrish leverages his extensive experience to assist athletes in developing robust brand strategies through compelling content, PR opportunities, merchandise, and more.